Who buys what? Research finds clues to marketing innovation
26 July 2010
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Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner consumer confidence (like the Segway). But new research finds that targeted marketing to opinion leaders makes it more likely that consumers will buy into innovative products and ideas.
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Who buys what? Research finds clues to marketing innovation
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